A lot of people who need some web design done don’t know how the process of designing for the web works. If you’re worried that you don’t know web design jargon or even where to start, don’t worry, because you don’t need to – that’s the web designer’s job! They also must communicate with you in a way you will understand.
The job of the web designer is to solve a business problem for you, not draw you a pretty picture (although that might be part of it). The biggest thing you can do to get the best result for your business is to remember what a web designer does, solve problems for your business. Now to the tips.
1. Focus on your business objectives
When you are evaluating any work your designer has done, it’s easy for your first impressions to be completely subjective. You might not like a colour or font that’s been used, or the style of some of the elements. That’s okay, but you need to remember that you hired the web designer to solve a business problem for you, so whether or not one of the colours in the design is to your taste might not really matter. What does matter is whether or not the design solves the problems that you agreed the design would solve. By taking your personal taste out of the equation and focusing on the goals of the design, and asking yourself instead how your customers would react to the design, you will end up with a design that is more effective.
2. Look for problems, not solutions
When you find a part of the design that you think doesn’t work, your reaction will probably be to suggest a different way to do it. This type of feedback is important for the design to achieve what you want, but how you give this feedback is just as important. Instead of suggesting that the designer, for example, make a button on the design blue, tell them why you think the button should be blue. For this example it might be that you think the button does not stand out enough. With that information, a designer might come up with a solution you had never even thought about, but if you just tell them it needs to be blue, they don’t have a chance to do their job (and you want them to actually work for your money, right?).
3. Listen to your designer
If you’ve hired an experienced web designer, they’ve probably been solving the sorts of problems that you’ve come to them with for years. When working with your web designer, it makes sense to ask for solutions to your business problems that you’ve seen elsewhere on the web. That’s great, and it’s a good place to start, but make sure you listen to any suggestions your designer has for other ways to solve the problem. Remember, they do this for a living, and might know of a solution that you’ve never come across. You might not agree on some of the solutions your designer comes up with, and in those cases it’s best to suggest testing it, or doing more research into other possible solutions. If you listen to your designer, you get the benefit of their experience and could end up with a more effective way to solve your business problems in a way you never knew existed.
By following these 3 tips, you’ll be more likely to get the full benefit of your web designer’s skills and experience, and make sure you get the best final product for your money.
See our “Complete Guide to Website Planning“. A Free Online guide to help you set goals and plan your next website