After much anticipation, Facebook has unveiled its new look for Business Pages. And although there’s a lot of grumblings around the Australian Community Manager scene, I for one couldn’t be happier with the change. First up, I’m going to highlight just a few of the reasons I think this change will benefit pages, and [...]
Social Media Marketing
#wooliesweekend – Why “Social Media Folk” are failing big brands.
*Update 7 March, 2012: You know, yesterday I noticed Coles being hauled over the coals (heh) for their own “Finish this sentence” faux pas. Although things were a bit different this time around (clearly, Coles did make a bit of a boo-boo by posting the update to their twitter account, as opposed to a moderated [...]
Is a like really an advertisement? How it might affect your campaign.
Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as [...]
Make Facebook Landing Pages work for you
The value of Facebook Landing Pages or Welcome Tabs has been a well debated topic. The landing page is what’s seen by Facebook users who have not yet “Liked” your page, so while a Landing page might not be breaking any records for web traffic, knowing who sees it and why – can help you [...]
Are your Tweet buttons working?
As of the beginning of June, the Tweet button that allows auto-filling of a user’s update to Twitter stopped working. The change was not widely publicised, we noticed when the buttons on our own sites were no longer working. The good news. The ‘Tweet this’ functionality didn’t go away – it just changed. There is [...]
