Social Media Marketing

Is a like really an advertisement? How it might affect your campaign.

Is a like really an advertisement? How it might affect your campaign.

  Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as [...]

Make Facebook Landing Pages work for you

Make Facebook Landing Pages work for you

The value of Facebook Landing Pages or Welcome Tabs has been a well debated topic. The landing page is what’s seen by Facebook users who have not yet “Liked” your page, so while a Landing page might not be breaking any records for web traffic, knowing who sees it and why – can help you [...]

Are your Tweet buttons working?

Are your Tweet buttons working?

As of the beginning of June, the Tweet button that allows auto-filling of a user’s update to Twitter stopped working. The change was not widely publicised, we noticed when the buttons on our own sites were no longer working. The good news. The ‘Tweet this’ functionality didn’t go away – it just changed. There is [...]

3 Quick Tips for creating a Facebook Page

3 Quick Tips for creating a Facebook Page

There are a lot of things that you CAN DO when setting up a Facebook page that will help you gain likes and gain traffic. In this post though, I have focused on the 3 things that I believe are MUST DOs when setting up your Facebook page,  as if not handled correctly it could [...]

Facebook for Journalists

Facebook for Journalists

Twitter has been the home of journalists in the social revolution that we have seen over the past few years. However Facebook has now come to the party with their own way of using Facebook for Journalism. This post covers a few examples of the different ways Twitter is used, versus the way Facebook has [...]