The other day I was sharing a drink with a few friends in the online marketing world, and – as we tend to do when we get a few drinks in us – we started to wax lyrical on the state of affairs in the SEO field. With more than a beer or two loosening [...]
Search Engine Optimisation
SEO is simple. Stop making it complicated.
So, here’s the thing. I got into this “online marketing” gig around 5 years ago, and for the last three of those I have been disappointed, time and time again by my brethren in the SEO community. We seem so intent on staying relevant, that we try to make SEO more complicated than it really [...]
The Cheat Sheet for Conversing with Online Marketers
I was chatting with a web designer the other day who dropped in a few acronyms that threw me. He obviously saw from the look on my face he had lost me and quickly retraced back over what he was talking about, filling in the single letter place holders with words. I know each time [...]
Farmer Wants a Name
It has been just over two weeks now since Google’s latest algorithm change hit our shores here in Australia. SEOs in Australia have been awaiting the arrival of Google’s Panda update, first launched in the US back on February 24, and announced at the time to noticeably impact 11.8% of Google’s search queries. Although not explicitly [...]
No SEO isn’t dead (again)
The keynote for SMX Sydney 2011, was given today by Danny Sullivan, and was a great reminder for all the people that keep saying SEO is dead and buried, that the concept of search is and always as been alive and kicking. While there are many more distractions, people in general are still searching, and [...]
