OK so maybe not breathing, but every website out there should grow and evolve over time. As web technologies improve and change, and more importantly – as end-users adapt and become more comfortable with using the new technologies, websites and web strategies should evolve too. Technology. Over the past 12 months we have seen some [...]
Conversion Optimisation
Do you know your Bounce Rate?
Most website owners are aware that site usage statistics are a valuable source of information about how their site visitors access and use their site. However, many never seem to find the time to review these statistics, or are bewildered by the sheer volume of data available. One of the obvious things site owners will [...]
Easy Peasy
The most common way to track and measure the effectiveness of a website is by measuring what is known as the ‘conversion rate’. This means, the amount of users who follow through with the action (or actions) that you want them to. In many cases with corporate websites this action is to make an inquiry. [...]
How can I increase Sales for my Small Business website ?
One of the primary aims of your small business website should be to turn visitors into customers. Whether you sell products online, provide information, offer services, or have a traditional bricks and mortar business, your website should work as a tool for you to help promote or sell whatever it is that your business has [...]
