There are a lot of things that you CAN DO when setting up a Facebook page that will help you gain likes and gain traffic. In this post though, I have focused on the 3 things that I believe are MUST DOs when setting up your Facebook page, as if not handled correctly it could become a nightmare for your Page Administrator down the track.
1) Choose the right name
Make sure you get your name right the first time. Once your page gets over 100 ‘likes’ you can’t change the name of your page. It’s best to make the name of the page the same as the name of your business or product, as this is not likely to change and also helps people identify you when they are searching for you. You can read more on this here: https://www.facebook.com/help/?faq=15196
2) Choose the correct category
If Facebook doesn’t think your page is in the right category it can re-categorise it. If Facebook classifies your page as a Community page you may run into some difficulties – such as no longer having the ability to set a default tab for new users. So far, it’s also not possible to request a page be re-classified into the correct category. The current solution recommended by Facebook is to remove the page and add it again, which is not a great solution at all. You can read more here: https://www.facebook.com/help/?faq=15195
3) Choose the right URL / Page Username
Once your page is ‘liked’ by more than 25 people, you can create a custom Username for your page (like ours: http://www.facebook.com/Ireckonweb). However you will not be able to edit or transfer this username once you set it.
You can read more about setting your Username / Page URL at https://www.facebook.com/help/?page=900