The other day I was sharing a drink with a few friends in the online marketing world, and – as we tend to do when we get a few drinks in us – we started to wax lyrical on the state of affairs in the SEO field. With more than a beer or two loosening [...]
Web Marketing services
Mixing a cocktail of great people & online marketing smarts
BlueGlass LA 2012 from Downunder. It seems appropriate to me to use an analogy of a cocktail for an event like BlueGlass LA. Not because it is all a party but more because the connotation of a cocktail party is that of fun chic people, sipping on neat drinks, lightly snacking and having the time [...]
SEO is simple. Stop making it complicated.
So, here’s the thing. I got into this “online marketing” gig around 5 years ago, and for the last three of those I have been disappointed, time and time again by my brethren in the SEO community. We seem so intent on staying relevant, that we try to make SEO more complicated than it really [...]
Handy Tips for the new Facebook Timeline Pages
After much anticipation, Facebook has unveiled its new look for Business Pages. And although there’s a lot of grumblings around the Australian Community Manager scene, I for one couldn’t be happier with the change. First up, I’m going to highlight just a few of the reasons I think this change will benefit pages, and [...]
#wooliesweekend – Why “Social Media Folk” are failing big brands.
*Update 7 March, 2012: You know, yesterday I noticed Coles being hauled over the coals (heh) for their own “Finish this sentence” faux pas. Although things were a bit different this time around (clearly, Coles did make a bit of a boo-boo by posting the update to their twitter account, as opposed to a moderated [...]
