If you have wanted to mimic a site that puts ads and their placement ahead of useful content (not our recommended strategy) or a site already doing that, watch out! As noted here in a post today by Danny Sullivan, Google is about to launch an algorithm update that will penalise sites that have been [...]
Web Marketing services
3 common Google Analytics tracking scenarios
There’s a whole lot of conflicting and confusing information out there when it comes to tracking your visitors with Google Analytics. To help you understand, here are 3 common scenarios you may encounter – 1. I want to track across a domain and its sub-domain(s) For example, if you wanted to track information on your [...]
Is a like really an advertisement? How it might affect your campaign.
Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as [...]
Your Website Doesn’t Matter (well not as much as you think)
I was recently approached by a customer who thought the problem with his website was the actual web design. He had invested what was for him a reasonable amount of money into a website, only to discover the internet’s promises of fortune were not what he was expecting. He had recently relocated his life, including his [...]
Make Facebook Landing Pages work for you
The value of Facebook Landing Pages or Welcome Tabs has been a well debated topic. The landing page is what’s seen by Facebook users who have not yet “Liked” your page, so while a Landing page might not be breaking any records for web traffic, knowing who sees it and why – can help you [...]
