Improve your site - improve your results!
How do you improve your website? What does improving really mean?
Improving your web site should be all about ensuring you get better results from it. What type of results? That depends on what your web site is designed to do, unless it is designed to win a design award it should be designed to meet an end goal.
What sort of goals?
Here are some possible goals: leads, sales, information requests, downloads, views, subscriptions etc.
There are a range of different goals that could be relevant to your site (we don't know because we haven't seen it yet). So the first steps are to clearly outline what you are supposed to be achieving.
How is it doing now?
The improved form is making it so much easier for our users to give us the data we need. Loving it.
Alan, Oxley Nursing Group
We will start with looking at your current statistics, and then based on those - recommend different ways to gather additional information.
Using advanced analytics, feedback tools and useability testing we will review how to reach your goals and then provide recommendations.
Much of this fits into what we call Conversion Optimisation, but equally important when looking at improving your site are factors such as usability and functionality (ensuring your site is easy to use), load times, construction, search engine optimisation and ability to manage the site.
If you are looking to add new tools to your site then consider how they fit into your Web Strategy so that you are not just adding them because you saw them somewhere else. Everything you do on your site should have a good reason, and should be measurable.
Well that's what we reckon!
