Web Design is not just about the pictures!
Web design is a core part of any great website. A web design needs to be conducted with a full understanding of what the site is trying to achieve, and also the tools that will be used.
Great web sites are designed to meet their needs perfectly in this medium and also to match the corporate brand or style.
In any medium a skilled Graphic Designer must match the aims of the customer / brief, know the medium being designed for, understand the marketing intent and make sure the end result returns a positive ROI. In most offline mediums this is hard to quantify. The web delivers immediate responses and answers the question of how well something is designed, quickly.
Web design is a particular skill set that requires the designer to understand how the design will be constructed and utilised. Many websites fail to meet their potential because they were designed like a printed brochure or for some other medium.
At ireckon our Web Designers work day in and day out predominantly on Website and User Interface design. The Web is our domain (excuse the pun). Our team lives and breathes it. Make sure your design team understand everything from web useability, conversion optimisation and search techniques, not just colour palettes and layout techniques.
Web design requires an holistic design process that brings results. We help make your website work and work right!