Google Analytics Quick Glossary
A/B Testing - Testing the relative effectiveness of multiple versions of the same advertisement, or other content.
Bounce Rate - Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Clickthrough Rate - (CTR) The number of times an ad is clicked on, divided by the number of impressions it receives.
Keyword - A significant word or phrase, relevant to the web page or document in question.
New visitor - Google Analytics records a visitor as 'new' when any page on your site has been accessed for the first time by a web browser.
Pageview - A pageview is an instance of a page being loaded by a browser.
Referrals - A referral occurs when any hyperlink is clicked that takes a user to a new page of file in any website - the originating site is the referrer.
Visit or Session - A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.
Search Engine Marketing
It's a fact - 80+ % of Australians use the internet to research and buy products and services online.
If your website is not on Page 1 of search results for a wide variety of keywords (not just your business name), then you are missing out on opportunities to promote and grow your business.
Search Engine Marketing (SEM) covers a variety of activities (including SEO) designed to:
- Promote and raise the profile of your website
- Maximise your sites online exposure
- Generate traffic to your site
- Increase inquiries and sales
Ireckon offers a specialist online marketing division called Ireckon Web Marketing which has been established to work with you, to promote and optimise your existing website, or as a part of a new website design (or redesign) project.
The range of search marketing activities we can provide include:
- Search Engine Optimisation
- Pay Per Click (PPC) Campaign setup and Management
- SEO Audits
- Keyword and Competitor Analysis
- Link Building
- Internet Marketing
- Social Media Optimisation
- Website Analytics
- Conversion Optimisation
- Site Rank Monitoring and Reporting
See our Website Marketing Services to find out more about how we can help you to raise the online profile of your business - or see our specialist website optimisation division – Ireckon Web Marketing
