How Search Engines Work
Search engines use many techniques for listing websites, with no two search engines using exactly the same techniques. Thus the same search string can produce different results on each of the search engines. Crawler based search engines create listings automatically when they ‘crawl’ or ‘spider’ the web, and use a variety of techniques. The following table provides some of the web site structural items that need consideration when submitting your site to a search engine:
| Technique | Description |
Full Body Text | All search engines index full visible body text of a page (Google up to 101K). The more relevant the content, the better the placing on search engines. |
Meta Tags | Meta tags are information inserted in the ‘head’ area of your web pages and is not seen by those viewing your pages in browsers. Contrary to popular belief, they are not a guaranteed way to gain top ranking on crawler based search engines, merely a valuable feature allowing web site owners the ability to control how their web sites are described by some search engines. |
Meta Description | Allows you to influence the description of your page on crawlers, though some search engines don’t use them, eg Google.com |
Meta Keywords | Used to provide additional text for crawler based search engines to index along with your body text. Most search engines ignore this tag and have very little influence on search engine placement. |
ALT Text | Descriptive text for images, hidden in the HTML code of your site. Not all search engines index ALT text. |
These are just some of up to 40 items that need evaluation and adjustment. The complexity of these techniques associated with search engine listing highlights the need for search engine optimization to be carried out by professionals with proven knowledge, experience, and the ability to achieve results. Ireckon can deliver.
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