It’s that time once again, only 20 more sleeps until Christmas. Shops have had their store fronts ready for Christmas for over a month now. It seems that making a store Christmas friendly is an extremely important task to get customers in and spending money. Compare Myer and David Jones for example. They spend an enormous amount of time and money on their window decorations. So much so, that hundreds of people line up around the block just to see it! So after completely transforming their stores, have they done the same for their online presence? Surely online stores are just as important as it is much easier for customers to access. Not to mention the lack of queues.
Most companies do add a little something to their sites for Christmas, which is why we set up a whole microsite dedicated to helping clients achieve this. Whether it is a small a special Christmas newsletter, or sending out christmas-e-cards, it is getting into the Christmas spirit and letting your customers know you care.
So have Myer and David Jones extended their Christmas spirit to their websites? The outcome is interesting. Myer have dedicated a section to Chrismas that is on display when first entering the site. It is done with all the christmas colours. Bright and obvious. It goes as far as letting customers view past and present window displays. When first entering the David Jones site I could not actually see anything to do with Christmas, but on a second glance I did actually see the rather large boxes at the bottom dedicated to Christmas. So why, did I not see them upon first glance? Perhaps because they are not in the traditional Christmas colours. But they have recognised the christmas season, which brings me back to the intial point, that customers like to see a website with some christmas spirit. It is, after all, the season to be jolly.
