An SEO Audit is the start for creating a profitable campaign.
This is our baseline for creating a plan to improve your search engine optimization results.
This search engine audit will evaluate everything about your current web site to establish exactly where we see your online assets stand and will generate a full audit report that not only will summarise where you stand using industry metrics, but will also outline steps to move forward, including:
Technical Web Site Audit >> This covers all the current on page development issues, including page structure and website architecture, domains, urls and all relevant on page content relevant from a strict Search Engine Optimisation perspective. We will evaluate page download speed / hosting, and any other potential barriers in the way your site is setup to review if anything past or present is affecting your site optimisation.
Keyword Research >> Understanding the right words and phrases for your industry and those that generate quality traffic to your site is fundamental to providing advice on how best to target such traffic and potential customers. We will conduct a full keyword research and review to provide a full analysis of what words and phrases match your web marketing goals.
Analytics and Domain Reviews >> We will review your current statistical information including a review of Webmaster tools and your web site Analytics to review and establish a thorough understanding of how your website has done to date and mine out any data nuggets that will provide informative insights into your current web site performance.
Current Link Profile >> Ireckon reviews your current link profile, and when coupled with a Competitive Intelligence review enables us to compare this with your competitors and find where you fall short in your current link profile. Quality inbound links offer some of the biggest value for improving your web site optmisation and are a necessary part of advanced stages of optimisaiton.
Design Review >> A well designed site caters not only for good architecture and visual appeal but if designed correctly also enahnces usability and consequently website conversions, whether that’s inquiries, sales or usage of key areas of a site. Optimising a web site needs to be an holistic approach to improving a site; and conversion and usability are a must if traffic results are to be improved so you do not waste any opportunity. We provide insights into areas you can adjust and improve for your website’s usability.
Overall Footprint >> What is your overall social and search footprint? What websites generate the best traffic for you that converts and where are you missing important opportunities? Identifying potential Social channels that will offer valuable traffic is an important part of our website audits.
