Email is still an important part of your marketing mix!
Email marketing does still make up a significant part of online marketing reach, and many people have dismissed it in favour of current other hot properties like social media.
Don’t discount the opportunities that still exist to reach and promote via people who have agreed to participate in your email lists.
As a regular method to reach out and touch your audience who have already expressed interest, email presents a highly trackable method and something that is very cost effective.
Remember these people have agreed to receive your message, which is a distinctly different offering than those in some social channels or other spaces.
We include email marketing in our online marketing strategies because quite simply, it works. We make sure we keep all opportunities open and test them with each campaign run to ensure the best possible return on spend is received. From tool selection and training, to development of the creative and completed electronic direct mail pieces, ireckon we will guide you through using email in your marketing mix.
