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	<title>Ireckon</title>
	<link>http://www.ireckon.com</link>
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		<title>Make it generic</title>
		<description><![CDATA[One of the greatest lessons I have learnt in my programming career is &#8220;Make it Generic&#8220;. This was drilled into me when I was a junior programmer by a senior co-worker and I hated it whenever he would say &#8220;I need this feature, and make it generic!&#8221; I naively saw it as more work than needed, I [...]]]></description>
		<link>http://www.ireckon.com/web-dev/make-it-generic/</link>
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		<title>Personal Assistant – Digital Marketing &amp; Production Agency</title>
		<description><![CDATA[Dynamic fast paced role for a new personal assistant to work directly with the CEO and Head of Development. This role will suit someone very keen to learn and get entry to the Digital Marketing Industry or someone experienced that has a solid handle on things online. To be clear, you ARE allowed to use [...]]]></description>
		<link>http://www.ireckon.com/jobs/personal-assistant-%e2%80%93-digital-marketing-production-agency/</link>
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		<title>Page Layout Penalties on their way from Google</title>
		<description><![CDATA[If you have wanted to mimic a site that puts ads and their placement ahead of useful content (not our recommended strategy) or a site already doing that, watch out! As noted here in a post today by Danny Sullivan, Google is about to launch an algorithm update that will penalise sites that have been [...]]]></description>
		<link>http://www.ireckon.com/web-marketing/page-layout-penalties-on-their-way-from-google/</link>
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		<title>Matt Burgess joins the ireckon team</title>
		<description><![CDATA[I have often talked about the value of attending conferences and the personal connections that are made at them. I have been very lucky over recent years to have met some brilliant, fun and honest people. People that you can just be straight up with and know they will return the favour. Several years ago [...]]]></description>
		<link>http://www.ireckon.com/news/matt-burgess-joins-the-ireckon-team/</link>
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		<title>Account / Business Development Manager</title>
		<description><![CDATA[Do you build trust with people and convert that into long term business relationships? Do you create more new opportunities through referrals than any other source? People buy from people. Normally those they trust. Often that’s after a lot of hard work, proving your value in many different situations, or by gaming the system and getting [...]]]></description>
		<link>http://www.ireckon.com/jobs/account-business-development-manager/</link>
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		<title>3 common Google Analytics tracking scenarios</title>
		<description><![CDATA[There&#8217;s a whole lot of conflicting and confusing information out there when it comes to tracking your visitors with Google Analytics. To help you understand, here are 3 common scenarios you may encounter - 1. I want to track across a domain and its sub-domain(s) For example, if you wanted to track information on your [...]]]></description>
		<link>http://www.ireckon.com/web-marketing/3-common-google-analytics-tracking-scenarios/</link>
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		<title>Is a like really an advertisement? How it might affect your campaign.</title>
		<description><![CDATA[&#160; Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as [...]]]></description>
		<link>http://www.ireckon.com/web-marketing/social/is-a-like-really-an-advertisement-how-it-might-affect-your-campaign/</link>
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		<title>Systems / Network Administrator (aka Linux Rockstar)</title>
		<description><![CDATA[We need someone to make sure the hamster wheels are still turning when everyone else is out making things pretty (or breaking things)! Some people don&#8217;t really know but we have 2 rather busy hosting set-ups here in Australia and in the USA. They do the usual stuff &#8211; you know like host web sites, [...]]]></description>
		<link>http://www.ireckon.com/jobs/systems-network-administrator-aka-linux-rockstar/</link>
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		<title>Text effects with CSS text-shadow</title>
		<description><![CDATA[Text effects are a great way to enhance your web designs, and with just one CSS property you can replicate effects that were only possible before by using images of text. Text-shadow is supported in all major browsers except IE, and along with RGBa colours, allows us to replicate some popular effects. Text-shadow is easy [...]]]></description>
		<link>http://www.ireckon.com/web-dev/design/text-effects-with-css-text-shadow/</link>
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		<title>Finding America&#8217;s Best Boss on Facebook</title>
		<description><![CDATA[Ireckon worked with Adecco USA and partners BlueGlass Interactive to produce a multi-phased Facebook Application – America’s Best Boss. The App was part of a US-wide Campaign to identify some of America’s Best Bosses, and encourage recognition by their staff, friends and family on Facebook. Using the Facebook App, phase 1 asked employees to nominate [...]]]></description>
		<link>http://www.ireckon.com/web-dev/portfolio/finding-americas-best-boss-on-facebook/</link>
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