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	<title>Ireckon</title>
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		<title>#wooliesweekend &#8211; Why &#8220;Social Media Folk&#8221; are failing big brands.</title>
		<link>http://www.ireckon.com/web-marketing/social/wooliesweekend-why-social-media-folk-are-failing-big-brands/</link>
		<comments>http://www.ireckon.com/web-marketing/social/wooliesweekend-why-social-media-folk-are-failing-big-brands/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 06:57:58 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[Consider yourself a social media practicioner/strategist/consultant/whatever? I have news for you, kids. We&#8217;re failing. We&#8217;re failing our potential clients, we&#8217;re failing the big brands, and &#8211; ultimately &#8211; ourselves. Why? One simple four-letter-word. &#160; Fail. &#160; What&#8217;s got me riled up, and waxing lyrical on an industry that I&#8217;m finding more and more petty? Well, [...]]]></description>
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		<title>Web &amp; App Designer / Developer</title>
		<link>http://www.ireckon.com/jobs/web-designer/</link>
		<comments>http://www.ireckon.com/jobs/web-designer/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 02:32:42 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Jobs]]></category>

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		<description><![CDATA[We are looking for an experienced web designer who not only can deliver quality professional designs but who also knows how to take that design through to a working end product. You will be able to craft highly creative design concepts and follow through with fully functional CSS and HTML that works across multiple browsers [...]]]></description>
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		<title>Make it generic</title>
		<link>http://www.ireckon.com/web-dev/make-it-generic/</link>
		<comments>http://www.ireckon.com/web-dev/make-it-generic/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 05:38:23 +0000</pubDate>
		<dc:creator>Jared</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.ireckon.com/uncategorized/</guid>
		<description><![CDATA[One of the greatest lessons I have learnt in my programming career is &#8220;Make it Generic&#8220;. This was drilled into me when I was a junior programmer by a senior co-worker and I hated it whenever he would say &#8220;I need this feature, and make it generic!&#8221; I naively saw it as more work than needed, I [...]]]></description>
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		<title>Personal Assistant – Digital Marketing &amp; Production Agency</title>
		<link>http://www.ireckon.com/jobs/personal-assistant-%e2%80%93-digital-marketing-production-agency/</link>
		<comments>http://www.ireckon.com/jobs/personal-assistant-%e2%80%93-digital-marketing-production-agency/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 10:08:29 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Jobs]]></category>

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		<description><![CDATA[Dynamic fast paced role for a new personal assistant to work directly with the CEO and Head of Development. This role will suit someone very keen to learn and get entry to the Digital Marketing Industry or someone experienced that has a solid handle on things online. To be clear, you ARE allowed to use [...]]]></description>
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		<title>Page Layout Penalties on their way from Google</title>
		<link>http://www.ireckon.com/web-marketing/page-layout-penalties-on-their-way-from-google/</link>
		<comments>http://www.ireckon.com/web-marketing/page-layout-penalties-on-their-way-from-google/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 05:21:22 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Web Marketing services]]></category>

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		<description><![CDATA[If you have wanted to mimic a site that puts ads and their placement ahead of useful content (not our recommended strategy) or a site already doing that, watch out! As noted here in a post today by Danny Sullivan, Google is about to launch an algorithm update that will penalise sites that have been [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Matt Burgess joins the ireckon team</title>
		<link>http://www.ireckon.com/news/matt-burgess-joins-the-ireckon-team/</link>
		<comments>http://www.ireckon.com/news/matt-burgess-joins-the-ireckon-team/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 04:33:34 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Our News]]></category>

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		<description><![CDATA[I have often talked about the value of attending conferences and the personal connections that are made at them. I have been very lucky over recent years to have met some brilliant, fun and honest people. People that you can just be straight up with and know they will return the favour. Several years ago [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Account / Business Development Manager</title>
		<link>http://www.ireckon.com/jobs/account-business-development-manager/</link>
		<comments>http://www.ireckon.com/jobs/account-business-development-manager/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 13:00:16 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://www.ireckon.com/uncategorized/</guid>
		<description><![CDATA[Do you build trust with people and convert that into long term business relationships? Do you create more new opportunities through referrals than any other source? People buy from people. Normally those they trust. Often that’s after a lot of hard work, proving your value in many different situations, or by gaming the system and getting [...]]]></description>
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		<title>3 common Google Analytics tracking scenarios</title>
		<link>http://www.ireckon.com/web-marketing/3-common-google-analytics-tracking-scenarios/</link>
		<comments>http://www.ireckon.com/web-marketing/3-common-google-analytics-tracking-scenarios/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 00:12:44 +0000</pubDate>
		<dc:creator>Joelle</dc:creator>
				<category><![CDATA[Web Marketing services]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://www.ireckon.com/uncategorized/</guid>
		<description><![CDATA[There&#8217;s a whole lot of conflicting and confusing information out there when it comes to tracking your visitors with Google Analytics. To help you understand, here are 3 common scenarios you may encounter - 1. I want to track across a domain and its sub-domain(s) For example, if you wanted to track information on your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is a like really an advertisement? How it might affect your campaign.</title>
		<link>http://www.ireckon.com/web-marketing/social/is-a-like-really-an-advertisement-how-it-might-affect-your-campaign/</link>
		<comments>http://www.ireckon.com/web-marketing/social/is-a-like-really-an-advertisement-how-it-might-affect-your-campaign/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 00:52:59 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.ireckon.com/uncategorized/</guid>
		<description><![CDATA[&#160; Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>We need a pretty smart Geek to manage our hosting farms</title>
		<link>http://www.ireckon.com/jobs/smart-geek/</link>
		<comments>http://www.ireckon.com/jobs/smart-geek/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 07:58:00 +0000</pubDate>
		<dc:creator>Darryl</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://www.ireckon.com/uncategorized/</guid>
		<description><![CDATA[Head Geek / Systems Administrator (Linux) Web &#38; App Hosting If your inner geek enjoys dealing with dynamic environments, fully web based businesses and being able to implement ideas that make sense talk to us! Not just any Geekand not just any standard farms.  We have built hosting farms that are very scalable and provide [...]]]></description>
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		<slash:comments>0</slash:comments>
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