Selling products online is easier than ever!
Technically, setting up a store / catalogue, shopping cart and electronic payments has never been easier. More tools exist than ever before and a number of options allow you to self manage product details, inventory, integrate to your point of sale systems (POS) and in simple terms, facilitate doing business online.
This is only the start of running an online business, and you need to consider the processes invovled in shipping products if you haven’t done it before. You’ll also need to consider your returns policies, what price points you will use versus your offline shop, managing customer expectation and inquiries.
Will you enable customer reviews? How will you provide support in your shop? Will you use social media options for coupons and specials promotions? If you want to set up a mailing list how will you talk to that list and optimise how it works for your best financial return? These are just some of the many important considerations in running an online store.
Want to know about the ins and outs, including payment processing systems? Currently our customers list thousands of products on their sites and use a range of different payment gateways and banks, as well as common systems like PayPal, so we can help you understand the best system and point you in the right direction.
Are you looking for a standalone store website, a sub domain (shop.yourdomainname.com), or a fully integrated online shopping experience? It comes down to determining how your product sales processes and goals work into your existing web assets and how best to optimise the web site for sales.
Thankfully, we’ve been running online stores for a long time. We use multiple products (Magento, Drupal, WordPress and Bespoke Software) to deliver shop websites and ensure you get the right product to suit your needs. We run our own online product sales as well and understand from hands on experience what you need to do to run a profitable online business.
