April 2008
Great looking logo, Great looking site.
Posted by: Jason on 17 Apr 2008 @ 9:08 am Category: Web Design
So you've got the brief for what sounds like a really cool website. You immediately start conceptualising how the design will look and how you will bring the whole brief together into a internationally recognised, award winning website, very exciting stuff! You open the supplied logo to get a feel for their branding and...it looks like something that was created in Microsoft Word with all the creative genius of my four year old niece.
The amount of times this has happened throughout my years as a web designer is certainly many and from a designer's perspective (well from my own experiences at least) it creates an immediate designers block. This is not to say that a great result won't be achieved in the end, it just means it is much harder to arrive there.
One of the most important ingredients in a businesses brand identity is your logo. This is the building block of your image. All your advertising tools from websites to brochures to ads etc. will naturally flow from your logo. Let's also not forget that this is what a business will fundamentally be recognized by. If I was to mention companies such as Apple, Ford Motors or Coca Cola you would immediately be able to visualize their logo, this hasn't happened through sloppy logo design.
Business owners need to understand the importance of their logo and that it can affect how customers perceive the business.
When creating a website with a great logo the whole design process will flow nicely, it all just comes together naturally. A great looking logo means a great looking site.
Comments
Leave a comment
WEB
Website Design
Ireckon we do custom web design Brisbane for all types of sites and businesses. A professional web site design is the start of a profitable website. Learn more about how we do webpage design.
SEO
Search Engine Optimisation
Getting found on search engines, or search engine optimization is a serious business. SEO Brisbane will help. Search engine optimization can directly impact the number of visitors you have to your site. Click here to find out why.
WWW
Domain Registration
With some of the cheapest domains in Australia available right here, you can easily purchase a domain within 5 minutes. Because domains are an easily managed item for your business why pay a dollar more than you need to. Get your cheap domain name today!
SHOP
Online Shopping & e-Commerce
It is very easy to get you started selling your products online. Ireckon™ can help you using our custom built catalogue software and shopping cart, and by connecting to 3rd party payment gateways.
APPZ
Internet Applications
Ireckon™ has over 10 years experience providing custom and packaged php & database solutions for its customers. We can also assist your business in a complete solution, integrating your back office information to your web site.
SOCIAL
Social Media Applications
Social networking is one area that has grown phenomenally over the past few years. Ireckon can help your business capitalise in this area.
CMS
Content Management System
Instead of having to spend time and money briefing an outside website developer, or having to employ someone with advanced html skills, your own staff can quickly and easily add, amend or update content in just a few minutes - as often as required.
