May 2008
Designing to the Client not the trend
Posted by: Warwick on 9 May 2008 @ 1:17 pm Category: Web Design
In most industries you are required to keep up to date with the latest technology, trends and training. This is has never been more important than in today's information technology industries and web design is no different. With "Web 2.0" and the idea of a "Web 2.0 design" it is hard not to get caught up in the rush and just design what you think looks "Web 2.0ish" and then dump the client’s logo on top. And with all the websites out there we can see that this is happening more and more often.
While all the designers here at ireckon keep up to date with the latest design trends and styles, we also focus on what the customer wants and focus on designing a website around the customer’s brand and image first and the latest trends second, and I think this is one of the attributes that makes ireckon stand out above the rest.
When we start a new project the first step we take in the design process is to get as much marketing material, logos etc as possible from the client and then look at how we can build a modern website for their brand.
This makes designing even more exciting for me as it means that I'm not just designing another website that follows the latest trends but a website that is an extension of the client’s brand and image.
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