Vibrant imagery - A how to guide
Recently we've looked at the importance of maintaining good image quality for your website. We've also touched on proper image sizing and resolution handling.
It seems only appropriate that we now look at how to implement and create professional looking imagery from a standard photograph.
For the purpose of this exercise, let's say a bakery wants to promote their line of homemade delicacies. The problem being, their product photos appear dull and lack any real quality, colour and vibrancy - ultimately undermining their products.
This is a common problem so let's do something about it!
|
|
This will give more contrast in the the tonal values of the image and allow you to specify what should be a true white, black and midtone. |
We found our range and ramped the reds up to brighten the berries. Great! |
Our image is now looking edible!
Below is a comparison of the image variations throughout the manipulation process.
Last but not least, we'll add some additional bits and pieces to finish off the image.
Check out the comparison below... quite a difference isn't it!
The final piece | The original![]() |
Generally, each image needs to be treated individually, depending on the issue. Variances in imagery means there is no set formula for enhancement, that bit is up to you!
Search By Theme
- The Wondrous Wide Web (20 posts)
- Search Engine Optimisation (27 posts)
- Programming and Coding for the Web (27 posts)
- Web Design (45 posts)
- Social Media (1 posts)
- Marketing (16 posts)
- Inside Ireckon (15 posts)
- Content Management Systems (11 posts)
- Conversion Optimisation (4 posts)
- Recent Stuff (7 posts)
- Web Gadgets (2 posts)
- Daily Inspiration (1 posts)
- Darryl's Blog

Firstly, we'll take the original image.
To fix this, we'll adjust the brightness, contrast and up the saturation to give the image more vibrancy and depth.
The next step is to define the levels of the image (whites, blacks and midtones).
Finally, we're going to use the Curves tool with the intention to brighten up the raspberries. They're still quite dark and undefined. 


What do you think?