Confused about social media as it relates to your business?
Don’t worry – you are not alone.

Social media can be a very confusing marketing element to work into your mix.

There are so many approaches and methods that can be utilised in Social networking that you can end up being unsure if you are actually doing what best suits your company.

To help out a little, you can try to think of social media in terms of a shirt.

Determining which one is the best representation for your company, can also assist in providing a style that you can build upon.

Style 1: The Business Shirt

Structured and professional. Solid colours or stripes.
Button down collar and crisp creases in the sleeves.

This style lends itself to a very professional approach. Your interactions within the social media networks would usually be prepared earlier and will back up and reinforce any current marketing messages that are in place.

People will follow your accounts, but will not really expect to get much interaction from you – if any at all.

Accounts wearing this style of shirt will be restricted to discussing company business only.

Style 2: The 3-button Polo shirt

Slightly relaxed “man of the people” feel.
Comes in a range of colours & patterns, but always the same basic design. An easily seen corporate logo is embroidered in a prominent location.

The polo shirt is the new choice of business attire for companies that choose to have some interaction with their customers, but still make sure to brand themselves at every given opportunity.

Followers of your social network accounts can expect a mix of corporate marketing/branding messages, along with some basic conversation with customers.

The polo shirt isn’t rigidly starched, and invites relaxed client interaction, but it is still all about branding.

Style 3: The T-shirt

Easy going street wear. Very relaxed style. Comes is a huge variety of styles and colours – usually with a funny slogan or “damn the man” statement emblazoned on the front.

The T-shirt is usually seen being worn by creative types, or those that don’t mind getting themselves a little dirty. The comfortable nature of the shirt lends itself to relaxed encounters and a general sense of approachability.

Wearers of the shirt will poke fun at things, make statements of belief and genuinely interact with others on a one to one level.

Followers of the t-shirt wearers tend to be extremely active in their interactions, blunt with their feedback, as well as being very loyal to the cause.


Taking your business down the Social media pathway is a very important decision.
It requires focus and needs to have time dedicated to it.

It’s part of the business that needs to be represented as well as you can, but in the style that best suits you.

So before you begin, why not take a moment to decide if you are choosing the right shirt to wear.