May 2008
Black Hat Series No. 2 - Black Hat SEO Penalties
Posted by: Andy on 5 May 2008 @ 10:27 pm Category: Search Engine Optimisation
OK, so you've heard that Black Hat SEO techniques can give you a quick (and sometimes massive) boost in rankings and traffic. Sounds just like what you are after? But what are the implications of using some of these techniques? What are the risks involved?
This is post #2 in The Black Hat Series - a series of blog posts aimed at educating website owners about the the promi...
The Black Hat Series No. 1 - Black Hat vs White Hat
Posted by: Andy on 23 Apr 2008 @ 5:55 pm Category: Search Engine Optimisation
This is the 1st in The Black Hat Series of blog posts - which was inspired by my realisation that businesses are increasingly being caught out and penalised for using "spammy" techniques to try and optimise and raise the profile of their websites. I acknowledge that some of these implementations are certainly intentional attempts to "trick" the search engines into giv...
The potential costs of SEO Ignorance
Posted by: Andy on 17 Apr 2008 @ 9:41 pm Category: Search Engine Optimisation
I recently attended a world class Search Marketing conference in Sydney and was very fortunate to have the opportunity to meet up with some of the international "stars" of Search Engine Marketing. People like Danny Sullivan, Rand Fishkin and Gord Hotchkiss - along with some of the "influencers" in the industry from Google and Microsoft.
Is Your Website Optimised
Posted by: Andy on 31 Mar 2008 @ 8:20 am Category: Search Engine Optimisation
Once upon a time (and not that long ago), for many businesses, simply having a website was a virtual guarantee of getting online traffic and inquiries. However, in the increasingly cluttered and competitive world of the internet – with more and more businesses recognising the benefits of an online presence, it is becoming increasingly difficult for business owners to ...Search Engine Rankings - Long term results
Posted by: Darryl on 20 Mar 2008 @ 11:51 pm Category: Search Engine Optimisation
We regularly get asked for some magic bullet or quick fix to get to the top of Search Engine results.
For many sites we see there is a bit of a quick fix, just getting the basics done right, or near right (if you want to stay away from the engines radar for being too perfect), but most of the site owners wanting the magic bullet are in tough categories.
I have been involved wit...
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