Is Google changing the way they generate SERP Titles?

Most website owners have probably heard (and may have been worried) about some important Changes to Google’s Search System.  "Caffeine" was originally announced in August 2009 and then released to...

The world of Search Engine Optimisation is not Black and White, but consists of a whole lot of shades of Grey (and I am not just talking about hats here). In many ways, SEO is more of an art than...

Whether or not they actually sell things online, many Australian Business Owners, are becoming increasingly dependent on the internet as a source of referrals, enquiries or leads, for the products...

The overall aim of optimising your website through Search Engine Optimisation (SEO), is to raise its profile in the search engines - to improve rankings and traffic.  However, you should never...

You have probably noticed that over the last couple of years the results you get for a search query (particularly under Google) has started to include different types of listings other than just...

The Internet is a dynamic beast that is constantly growing and changing - not just in the huge volumes of new information added each day, but also in the way that people find and use that...

Many small business website owners, find the prospect of link building to be daunting.  It can involve a significant amount of time, effort, and expense, and is often put in the "too hard"...

Ireckon are massive fans of Google Local Business listings (LBLs) and they are an important source of web traffic for us (and many of our clients).  However, it has traditionally been hard (though...

You've already got a Blog on your site right?  If not, then you should very seriously consider adding one. Search Engines love Blogs as they typically contain fresh, unique, content. The posts for...

If you know very much about Search Engine Optimisation you will certainly be aware that the two most important activities you can do to achieve good rankings for your website (and hence increase...

If you have an understanding of Search Engine Optimisation at all, you will realise that keywords are important, and most website owners even have an idea (or think they do) of the keywords that...

Having a website (preferably a good one) for your business is a great starting point.  But you also need to make sure that your site can be found by your potential customers - which means that it...

Most website owners with any awareness of SEO, will know of the issues associated with Duplicate content. They will know (legal copyright issues aside) that there is little or no benefit from...

This is post #6 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about Black Hat SEO strategies and techniques. Over the course of this series, we have outlined...

This is post #5 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about the promise and pitfalls of Black Hat SEO strategies and techniques.

Over the course of...

Google has recently revised and republished an article entitled - "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?" - As a part of this...

This is post #4 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about the promise and pitfalls of Black Hat SEO strategies and techniques. The last post in...

OK, so you've heard that Black Hat SEO techniques can give you a quick (and sometimes massive) boost in rankings and traffic. Sounds just like what you are after? But what are the implications...

This is the 1st in The Black Hat Series of blog posts - which was inspired by my realisation that businesses are increasingly being caught out and penalised for using "spammy" techniques to try...

I recently attended a world class Search Marketing conference in Sydney and was very fortunate to have the opportunity to meet up with some of the international "stars" of Search Engine Marketing....

We regularly get asked for some magic bullet or quick fix to get to the top of Search Engine results.

For many sites we see there is a bit of a quick fix, just getting the basics done right, or...