As content marketing becomes more and more essential in website promotion, we all need to adapt our approach to promoting content. One of the bigger tools in a content marketer’s toolbox right now, is the infographic. Infographics, when done well, are easy to share, visually appealing, and can easily convey a high volume of information [...]
Blog
7 apps to make your iPad the perfect task management device
The new iPad was released yesterday and while some people were underwhelmed, the new release is definitely a step forward in cementing the iPad as a valuable and competitive handheld device, whose features are beginning to justify the price tag. First off, you should know that I am obsessed with organisational and task management products and [...]
Handy Tips for the new Facebook Timeline Pages
After much anticipation, Facebook has unveiled its new look for Business Pages. And although there’s a lot of grumblings around the Australian Community Manager scene, I for one couldn’t be happier with the change. First up, I’m going to highlight just a few of the reasons I think this change will benefit pages, and [...]
#wooliesweekend – Why “Social Media Folk” are failing big brands.
*Update 7 March, 2012: You know, yesterday I noticed Coles being hauled over the coals (heh) for their own “Finish this sentence” faux pas. Although things were a bit different this time around (clearly, Coles did make a bit of a boo-boo by posting the update to their twitter account, as opposed to a moderated [...]
Make it generic
One of the greatest lessons I have learnt in my programming career is “Make it Generic“. This was drilled into me when I was a junior programmer by a senior co-worker and I hated it whenever he would say “I need this feature, and make it generic!” I naively saw it as more work than needed, I [...]
Page Layout Penalties on their way from Google
If you have wanted to mimic a site that puts ads and their placement ahead of useful content (not our recommended strategy) or a site already doing that, watch out! As noted here in a post today by Danny Sullivan, Google is about to launch an algorithm update that will penalise sites that have been [...]
