November 2008
When the going gets tough...
Posted by: Narelle on 5 Nov 2008 @ 1:25 pm Category: Marketing
There’s a lot of speculation going on and people out there worrying about what this current economic climate means to their business.
How are they going to survive? What should they do?
I came across a great article in Marketing by Geoffrey McDonald Bowell called “When the Fan Gets Dirty”.
And what he’s basically saying is, in times like these:
- Don’t panic
- Focus on Your Business
- Appeal to the Nervous Buyer
- Spend Smarter
- Jump on your customers (ask them what they need from you - and deliver!)
- Beat your competitors
- Be more creative (not conservative)
- Focus on the sale now
- Use the Web
- Work your database
- Invest in growing segments
- Adjust your product for the market
- Invest in research
- Give value for money
- Align sales with marketing
- Adjust your language
- Screw your suppliers (Do deals that gets you the best service and best products without putting them out of business!)
- Hold off on Charity
- Get a budget.
You can hear what Geoffrey had to say by watching his vlog discussing what marketers should do in times of recession.
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