There’s a lot of speculation going on and people out there worrying about what this current economic climate means to their business.

How are they going to survive?  What should they do?

I came across a great article in Marketing by Geoffrey McDonald Bowell called “When the Fan Gets Dirty”.

And what he’s basically saying is, in times like these:

• Don’t panic
• Focus on Your Business
• Appeal to the Nervous Buyer
• Spend Smarter
• Jump on your customers (ask them what they need from you - and deliver!)
  
• Beat your competitors
• Be more creative (not conservative)
• Focus on the sale now
• Use the Web
• Work your database
• Invest in growing segments
• Adjust your product for the market
• Invest in research
• Give value for money
• Align sales with marketing
• Adjust your language
• Screw your suppliers (Do deals that gets you the best service and best products without putting them out of business!)
  
• Hold off on Charity
• Get a budget.

You can hear what Geoffrey had to say by watching his vlog discussing what marketers should do in times of recession.

As a marketer now is not that time to hide, but the time to take positive action.