Fear of Change

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a...

It’s been just over a month since I started working at ireckon, and they still haven’t come up with a nickname for me. ‘The New Emily’ and ‘Emily 2.0’ have been the most consistent names to...

I’ve started experimenting this week with the addition of the word ‘dish’ to the end of what I am attempting to cook (I’m a pathetic cook).  I have had some interesting results.  I’m fairly sure I...

Selfish question, I know. But seriously – it’s not that hard. Particularly when I am talking about things that have already been offered to me!

Thing I can’t get number 1:

As a web lover I do spend...

I like to think of myself as an organised person, not into fleeting trends, I like to plan my days and know exactly what I'm doing and when I'm doing it.  Last weekend is a prime example of...

There’s a lot of speculation going on and people out there worrying about what this current economic climate means to their business.

How are they going to survive?  What should they do?

I came...

Social networking is a relatively new phenomenon that is proving a popular and beneficial ‘tool’ for businesses to have in their marketing arsenal.

The beauty of social networking is the cost –...

I love this statement – more so I think because I can relate to it completely.

I have been in the marketing role at ireckon for just over 3 years now (the company over 4) and I could probably...

I have a few odd-ball habits – and until recently wasn’t aware of how strange my habits were to others, or even myself – until they were discovered by a co-worker and raised a lot of questions. I...

“Simplicity is the ultimate sophistication” (Leonardo Da Vinci). I have this quote on my office wall and refer to it often during my day.

In a world where we seem to be constantly trying to...

Most things don’t annoy me. I’m a pretty laid back character…most of the time. But, if there is one thing I am pedantic about, and that can have the tendency to annoy me, then typos it is!

There’s that something about a ringing phone. For me – I have a few reactions:

• I smile, and rush to pick it up because I can see the number and it’s someone I’ve been dying to speak with
• I cringe,...

I recently came across a web development company offering a FREE CD (normally worth around $100) that would unveil the Secrets to a Successful Website. Given that I work in the industry, come from...