An Insight into Keywords

If you have an understanding of Search Engine Optimisation at all, you will realise that keywords are important, and most website owners even have an idea (or think they do) of the keywords that are most important for their sites.  However, in all my dealings with clients it is very rare that I come across a client who understands just how critical it really is to identify the best...


Do you know your Bounce Rate?

Most website owners are aware that site usage statistics are a valuable source of information about how their site visitors access and use their site.  However, many never seem to find the time to...


Reducing the file size of Flash Banners

Creating a flash banner for clients is a project that I find myself doing quite regularly. And as there is a strict limit on the file size, I thought I'd share some of the tricks I've learnt along...


Easy Peasy

The most common way to track and measure the effectiveness of a website is by measuring what is known as the ‘conversion rate’. This means, the amount of users who follow through with the action...

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