The Black Hat Series No. 1 - Black Hat vs White Hat

This is the 1st in The Black Hat Series of blog posts - which was inspired by my realisation that businesses are increasingly being caught out and penalised for using "spammy" techniques to try and optimise and raise the profile of their websites. I acknowledge that some of these implementations are certainly intentional attempts to "trick" the search engines into giving their sites...


Challenges with Flash

When starting a new project, it can often be daunting. I know, if I don't know how to fulfill every aspect of the task first up, then I start to feel uneasy.

I have currently been working on a...


Secrets and Superman

I recently came across a web development company offering a FREE CD (normally worth around $100) that would unveil the Secrets to a Successful Website. Given that I work in the industry, come from...


The potential costs of SEO Ignorance

I recently attended a world class Search Marketing conference in Sydney and was very fortunate to have the opportunity to meet up with some of the international "stars" of Search Engine Marketing....


Posted by Jason

Great looking logo, Great looking site.

So you've got the brief for what sounds like a really cool website. You immediately start conceptualising how the design will look and how you will bring the whole brief together into a...


Posted by Narelle

Systemizing is good!

Having good systems in place is a must for businesses of any size to ensure they can grow and operate as effectively and efficiently as possible. It's especially useful if you are a small business...


Posted by Bart

One year and counting

Finding work just after a University graduation is often a hard task for full and part time students. When looking at employment sites you'll find that most businesses will be looking for people...


Coding Standards

My lecturers were always harping on about coding standards and using comments in my code while I was at university. I usually went back after the fact and added comments for just about every line...


Posted by Narelle

Power of the Internet

I love the power of the Internet, and the way it impacts on how we as marketers can reach target audiences, often reaching audiences we hadn't even targetted, and for very little cost!

I was...


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