One of the greatest lessons I have learnt in my programming career is “Make it Generic“. This was drilled into me when I was a junior programmer by a senior co-worker and I hated it whenever he would say “I need this feature, and make it generic!” I naively saw it as more work than needed, I [...]
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Page Layout Penalties on their way from Google
If you have wanted to mimic a site that puts ads and their placement ahead of useful content (not our recommended strategy) or a site already doing that, watch out! As noted here in a post today by Danny Sullivan, Google is about to launch an algorithm update that will penalise sites that have been [...]
Matt Burgess joins the ireckon team
I have often talked about the value of attending conferences and the personal connections that are made at them. I have been very lucky over recent years to have met some brilliant, fun and honest people. People that you can just be straight up with and know they will return the favour. Several years ago [...]
3 common Google Analytics tracking scenarios
There’s a whole lot of conflicting and confusing information out there when it comes to tracking your visitors with Google Analytics. To help you understand, here are 3 common scenarios you may encounter – 1. I want to track across a domain and its sub-domain(s) For example, if you wanted to track information on your [...]
Is a like really an advertisement? How it might affect your campaign.
Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as [...]
Text effects with CSS text-shadow
Text effects are a great way to enhance your web designs, and with just one CSS property you can replicate effects that were only possible before by using images of text. Text-shadow is supported in all major browsers except IE, and along with RGBa colours, allows us to replicate some popular effects. Text-shadow is easy [...]
