Quality Content Conversions

Is Your Website Content Doing Its Job?

Making sure your website content is in order is important not only for SEO purposes but also for helping convert visitors on your website into leads or sales.

In our Ultimate Website Planning Guide chapter on Content is King we talk about the importance of planning and creating quality content.

To help you get your website content in order, we have put together a website content checklist for you to work through.

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New Release: The Complete Guide to Website Planning

Building a website has become an easy thing to do, or so we are led to believe.

In truth, it has, there are tools, content management systems, themes and guides everywhere that allow us to produce websites and content faster and with better quality that ever before.

Not all websites turn out to be the Business Asset they were intended to be, though.

Why is that?

My view has always been that it’s because of a lack of quality planning.

Most people approach their new web project like they do with getting fit.

They head to the gym or out the door for a run to ‘make a start‘.

As long as that’s followed up with sensible planning followed by consistent action, then they have a pretty good chance of achieving their goals.

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wordpress security

WordPress Security – How to avoid getting hacked

Once a new way of exploiting or hacking WordPress is discovered, hackers are quick to scale up their activities across the many WordPress sites that might not yet have taken measures to address that weakness.

Why do people hack WordPress websites?

Sites are hacked for a variety of reasons. Besides the obvious reason of causing wilful damage, WordPress is often hacked by spammers looking to use your site to help them rank spammy pages in Google.

This is done by injecting links into your site, linking back to spammy pages.

What are common ways hackers attack WordPress?

Attack old versions of WordPress – Older versions of WordPress have commonly known security weaknesses. Hackers search for older WordPress sites which have not yet been upgraded and access them with these known exploits.

Attack old Themes and Plugins – Themes and WordPress plugins often introduce their own security weaknesses into your site. If you have older versions of themes and plugins that have not had their security holes patched, then hackers can exploit these known issues to access your site.

Guessing the Admin Password – It’s surprisingly easy to guess passwords using special password-guessing software. As most WordPress users do not delete the default “Admin” username, hackers simply need to guess your password using their software and then that have complete access to your website.

Attacking other Public Services – Hackers can scan your website to look for “open ports’ on your server. If they identify a mail server or FTP server, they can attempt a brute force approach to guess your passwords or exploit known weaknesses in older versions of this software.

Use Social Engineering – The most talented hackers use social engineering to gain access to your website. For example, this might involve them calling up your business and pretending to be your web developer or hosting company with the goal to get you to give up access to your site.

What are The Effects Of A WordPress Security Breach

Besides the obvious cost of lost sales and getting your site back online , a hack can potentially lead to your website being removed from search engine results.

At the very least, Google will place a message next to search results related to your website, such as “this website may be hacked.”

This typically stops visitors from clicking through to your website, and you will see a sudden drop in search engine traffic.

How to Prevent Your WordPress Website from being hacked

Choose The Right Web Hosting Company

Choose a hosting company that has robust security features. Different companies offer different options n helping keep your site secure. Speak to them about any security concerns, options for using Sftp or SSH to access your site, SSL on your site and other measures to avoid exposure.

If you own your own server, clarify that your technical team has put measures in place to stop or mitigate hack attempts.

Back Up Your Files

If your website is hacked, restoring it to a previous version is one of the most effective ways to remove the hack.

Of course, this means that you must have the ability to identify when the site was hacked and the exploit or back door introduced.

Your web hosting company may already have a system for the automatic generation of backups.

You might also consider the use of a WordPress backup plugin that generates backups or manually download your website files to a company server.

Keep Your Plugins Updated

Outdated plugins often contain exploits that can be used by hackers to gain unauthorized access to your website. To minimize this risk, you should always update plugins whenever instructed to do so.

Also, by minimizing the number of plugins used by your website, there will be fewer that may contain exploits and your website will also run faster.

Use Strong Passwords & Improve Password Policies

A weak password or a password that is infrequently changed can be much more easily guessed or bypassed. One solution is to use a strong password generator.

Remember to make sure that the password is a mixture of letters, numbers and symbols. Mix lower and uppercase letters.

Write the password down nearby rather than creating a password that is easy-to-remember and easy-to-crack.

If you have more than one admin, you should create a password creation policy so that your fellow admins do not make a mistake that would compromise your website. It only takes one weak password for your company to have a massive security hole.

Implement a system that limits the number of failed login attempts.

This will prevent hackers from using brute force methods to crack your website’s password.

Install Security Plugins And Secure Themes

There are a number of WordPress security plugins designed to address common weaknesses. Given the complexity of these plugins, it’s often good practice to get an experienced developer to install these on your site and configure them

Visit Your WP-config.php File

Make sure that as many files on your server as possible are locked down under the files permission option.

The most important file to lock down is the WP-config.php, which contains your user name and password. Before locking down the file, you should also use the WordPress key generator to generate automatically a key that should then be used for the following sections within the file:

define(‘AUTH_KEY’, ‘put your unique phrase here’);
define(‘SECURE_AUTH_KEY’, ‘put your unique phrase here’);
define(‘LOGGED_IN_KEY’, ‘put your unique phrase here’);
define(‘NONCE_KEY’, ‘put your unique phrase here’);
Secure Your Client Server

Update Your Computers Virus Protection

Many websites are breached because the computer used to log-in administratively is compromised by a virus.

Make sure that the anti-virus software on your company’s computers is up-to-date.

Also, limit the use of whichever computer accesses your WordPress website to minimize WordPress security issues.

Try to avoid accessing your website from a public computer. If it is essential that you do so, always clear your cookies afterward.

Otherwise, someone else who accesses the public computer would have access to your website.

Restoring Your Website After A Security Breach

If your website is hacked, the hacker will modify your website’s code.

Fortunately, your web hosting provider can scan the files on your website to determine which ones are infected. If you have created a backup, you can replace these infected files with clean versions.

Another option is to download the WordPress package and to upload these files to your server in order to overwrite them, including the files that have had the malicious code added. If you act quickly, you will minimize the damage that is done to your search engine rankings and your company’s reputation.

Above all else vigilance and not taking the easy option with your site is the best way to keep it safe.

Wordpress Design Experts

The Why and How of WordPress for Business Websites

WordPress is the most popular website building tool in the world. It is also the most popular blogging platform.

It’s the tool of choice for some of the most prestigious companies around the globe, including The New Yorker, BBC America, Sony Music, and BestBuy, to name just a handful.

If WordPress is robust enough for these mega-businesses, then it’s powerful enough to handle your web publishing needs, as well as being the right platform on which to publish your marketing or blogging content.

If you already have a working website, built on an older Content Management System, when the time is right, you should consider migrating to WordPress.

Why is WordPress Considered the Gold Standard for Businesses?

WordPress is the gold standard for businesses for very good reason.

It began as a blogging platform and grew exponentially from within.

As its popularity grew, it picked up even more speed, and developers from around the world flocked to the platform, helping expand it’s functionality as well as designing visual website templates (known as themes), enhancements, plug-ins, and more.

Its unprecedented popularity is due in part to its reliability, ease of use, accessibility, affordability and versatility.

Why Use WordPress for Your Business?

1. WordPress is Free

In the past business owners had to pay many thousands of dollars for a very basic website, built on custom website software which also had to be paid for.

This custom website software was often quite expensive and typically came with a recurring subscription fee to keep it current.

WordPress software is open source and as such is free.

So now, your investment in a website can be invested more in planning, and building something that works for your business, rather than paying for old software.

2. WordPress is an open source platform.

Open source software is software for which the source code is made freely available and may be redistributed and modified.

This has resulted in many thousands of creative developers pushing the boundaries of the software and developing an ever-growing list of features.

It also means that your software will continue to grow and improve, rather than fall behind as companies reduce their investment in improving their custom content management systems.

3. WordPress has the structure to handle any content.

What is it you want to achieve with your business website?

Do you want to create a members-only site?
A review site for visitors to add personal opinions?
An e-commerce site?
A gallery of products and services?

Whatever it is, WordPress can be set up to handle it.

It may have started life as a blogging platform, but it is now so much more.

4. WordPress is more easily optimized to Perform in Search Engines

WordPress is built in such a way that it can be configured quite easily to perform well in search engines.

This means search friendly URL’s, logical content structure and the ability to optimise page titles and meta descriptions easily.

It doesn’t mean it’s the only CMS that can optimise for Search Engines, but it is definitely very easy to do and there are some great add-on plugins that empower you even more.

5. WordPress is easily updated and changed.

WordPress is structured in such a way that the entire design can be changed with a few clicks of a button.

With WordPress, if you want to change the look and feel of your website, you don’t have to start all over from scratch. This is becoming more and more of an issue as CMS products need to be secured and improved. Some tools require a lot of expert time to complete upgrades and often the supporting modules might not be getting the upgrade improvements. This can lead to a lot of unnecessary extra cost.

How to Use WordPress for Your Business

1. Build your website using WorPress

WordPress comes in two versions – WordPress.com and WordPress.org. The first comes with its own hosting and with some fees. WordPress.org is free, and the only cost is your domain name and possibly a premium theme.

However, as a real business, you recognise that your website is like your shopfront.

As such, you will want control over your own property, and so will install your software on reliable website hosting using the downloadable version of the software.

2. Write Quality Website Content

Website content will include site pages and blog pages, along with other elements like images, graphics and more.

You can leverage WordPress’s ease of use to create useful, unique and helpful website content that best presents your business online.

3. Leverage WordPress for Blogging

The blogging functionality of WordPress allows you to publish regular fresh content on your site.

Imagine running your own news channel, sharing internal company videos, stories, case studies and more.

This is how the blogging feature set of WordPress is used today to deliver value to customers and keep search engines crawlers coming back to discover fresh new content to rank.

4. Expand into E-commerce

WordPress allows any business to turn their business website into an online shop using an e-commerce plugin called WooCommerce.

WooCommerce is now the world’s most popular e-commerce software and is built to run on WordPress.

5. Use Content Marketing to Attract new Customers

Content marketing has seen massive growth in the last few years.

It is a marketing approach that attracts and converts customers by creating helpful content.

WordPress is the ideal platform to host this content, whether video, audio or text.

You can create valuable educational and marketing content, and WordPress will allow you to get the most out of it by hosting it in a way that makes it easy to share and consume on social platforms.

WordPress is now becoming the leading only choice upon which to build your next website. It has evolved to be so much more than a blogging platform into a powerful and stable content management system

It enables you and your business to do so much more than was every possible in the past, at an investment that far more reasonable than the old custom content management systems of the past.

Wordpress Business Training Resources

20 WordPress Training Resources for Businesses

WordPress prides itself on being one of the simplest, most user-friendly blogging platforms available to businesses today. Within minutes of registering an account, you can say “hello, world!” and start promoting your products or services to an audience of potentially millions. But if you want to make the most out of WordPress’s extensive features, you’ll need to dig a bit deeper. There are many WordPress training courses available online, both free and paid; here are just a few that we think are important.

1. Easy WP Guide (free)

Not sure where to start? Easy WP Guide is your instruction manual for everything you need to know about WordPress, but didn’t even know how to ask. It guides you through setting up your site, and, as a bonus, it’s automatically updated with each new version of WordPress that comes out, so you’re always getting the most up-to-date information.

2. Awesome Motive Inc’s WP Beginner (free)

Another site for “absolute beginners,” Awesome Motive is full of videos and articles covering many of the basics of setting up a WordPress site. It’s one of the easiest-to-use WordPress training courses out there—so much so that, even if you’re already too advanced for this site, you might want to keep it handy for any clients you work with who are WordPress novices. They’ll be thankful you passed it along.

3. Treehouse ($25-49 per month)

For something a little more interactive, Treehouse offers a variety of courses you can take at both a beginner and intermediate level, including exercises and quizzes to help reinforce what you’ve learned.

4. Bob Dunn’s BobWP (courses priced individually, or $24 for six months of total access)

New users to WordPress will appreciate the slow, gentle pace that Bob Dunn takes with his training modules. He has videos for everything, from switching themes to boosting your SEO, all with a friendlier and more casual tone than many other WordPress training guides.

5. Learn WordPress.com (free)

What better place to start than the official WordPress learning archives? Here, you’ll go over all the basics of customizing your WordPress theme and creating new blog posts. The site also includes a glossary of commonly-used WordPress terms.

6. WP101 ($39 lifetime membership)

One last beginner resource, before we dive into the meatier WordPress training courses. WP101 is one of the most basic of basic resources; this is where you go if you’re still a little fuzzy on what WordPress actually is. You’ll learn the basics, plus a variety of tips and tricks that even the pros use to get their sites running.

7. Carrie Dils (free)

Now, we get a little more advanced. Carrie Dils is a freelance WordPress consultant and developer, focusing on theme development. Want WordPress tips on the go? In addition to blogs and courses, Carrie also offers a regular podcast where she talks about all the topics she discusses on her website.

8. Learn WordPress In 1 Week At WPMU DEV (free)

Are you on a bit of a time crunch? Despite the name, WPMU’s services aren’t particularly geared toward newer WordPress users. Rather, the courses here cover topics such as marketing and SEO that you might be ready to dive into, after you’ve already gone over the basics.

9. iThemes ($197 annual membership)

iThemes has an extensive library of over 500 hours of recorded training sessions, but that’s not the big hook here—they also offer live Webinars every month, where WordPress experts will cover the latest issues addressing WordPress users and answer your questions on the air.

10. BlogAid ($1 for six months)

Yes, seriously—a half-year subscription to BlogAid is only one dollar! That price point gets you not just WordPress training tutorials, but also videos to help you enhance your website’s SEO.

11. Master the WordPress Loop (free)

If you don’t know what “the Loop” is, then you should probably read this tutorial as soon as you can. All it will cost you is a couple hours of your time.

12. The Definitive Guide to WordPress Security (free)

This training module will help you safeguard your company’s WordPress website against the threat of cyber attacks. It’s a long read, but it’s worth it if you want to keep your site (and, of course, your customers’ data) safe.

13. The Tao of WordPress ($30 one-time fee)

For a straightforward, A-to-Z guide to all things WordPress, it’s hard to go wrong with The Tao of WordPress. This eBook provides a complete and comprehensive guide from starting up your website, to adding the finishing touches and supporting it over the long-term. For an extra eight dollars, you get free lifetime updates to keep you up to date on all things WordPress.

14. WPHub (free)

If you’ve gone through the above resources, you probably already know what “themes” are—this website shows you where to find them. Hundreds of hand-selected themes are up for sale on this website, and you can also get personalized assistance in implementing them and tailoring them to your businesses’ needs.

15. Pippin’s Plugins ($6/month or $60/year)

Similarly, when you’re ready to start customizing your WordPress page with plugins, Pippin Williamson has an extensive collection of both free and paid plugins to enhance your website’s usability and tailor it to your exact needs. There are also advanced courses you can take on this site, when you’re ready to start developing your own plugins.

16. Automattic’s WordPress.tv (free)

So far everything we’ve talked about has been online tutorials, articles, and demonstrations—Automattic takes a different approach. These are a series of talks held live at WordCamp events (which are conferences all about WordPress) about some of the finer nuances you’ll need to understand in order to take your WordPress site to the next level. Want to learn how to use WordPress as a storytelling tool, or see where the future of WordPress is taking us? This is your go-to.

17. WordPress Courses By Udemy (free)

This is your WordPress variety pack. It isn’t a series of courses by one person about the topics that interest them the most; all of the courses on this site are posted by individual users. The quality-control here is a little iffy, but if you dig around you might find the very specific solution to your very specific problem.

18. WPTutoring.com (contact for quote)

If you find your eyes glazing over when you’re trying to read or watch WordPress training materials, then one-on-one support might be more your style. WPTutoring offers tailored learning sessions for both individual and business users, to help them get started with their WordPress sites and plan out a long-term strategy.

19. Mastering the WordPress Visual Editor (free)

Unless you’re an HTML expert, chances are you’ll be spending a lot of time in WordPress’s visual editor. This video guide will teach you everything you need to know in order to make the site you want to make.

20. WordPress Shortcodes:

A Complete Guide (free) Save time when building your WordPress site by using these helpful shortcodes to insert big chunks of pre-made content into your website seamlessly.


By spending time with these services, you’ll be well on your way to enhancing your business’ online imprint and reaching more people than ever before.

Woocommerce for Wordpress Ecommerce

How to use WordPress for Ecommerce

There are many ways to build an online store in 2016 but one of the most popular ways to build an online store today is to build it using WordPress.

What is WordPress?

WordPress is an open source content management system or website software that allows you to create websites quickly and easily.

Based on 2015 statistics, there are more than 75 million websites that run on WordPress, and that number grows everyday.

WordPress as a platform has so many advantages. It’s easy to setup and manage. It has massive community support; with hundreds of developers who are always creating new theme designs and plugins to expand the core feature set.

Oh, and did I mention that it is free?

With the massive growth in the popularity of WordPress as a content management system, it was a natural that at some point it’s feature set would grow to include e-Commerce.
The Dominance of WooCommerce

There have been many attempts to build a popular e-commerce plugin for WordPress over the years. Plugins including;

  • Easy Digital Downloads
  • WP ecommerce
  • Jigoshop
  • Marketpress
  • Cart66
  • Shopp
  • eShop

Woocommerce Timeline

In Septempber 2011, a theme design company called Woo Themes created their own e-commerce plugin, and WooCommerce was born.

With the backing of their large community of designers, developers and customers, WooCommerce quickly grew to be the most popular e-commerce solution for WordPress. It now runs 30% of online stores and has over 1 million downloads.

Developers started to create extensions and add-ons based on its core functions and design custom e-commerce themes.

Once you have a dominant position in the market, their solution quickly became the de facto e-commerce standard.

This lead was cemented with the acquisition of WooCommerce by Automattic, the founder, and developer of WordPress itself, in 2016 so that Woocommerce is now the go to e-commerce solution for WordPress

As of now there are currently documented 380,000 online retailers who use a WordPress + Woocommerce setup.

How to Build an E-Commerce site with WordPress

Here is a detailed checklist to step you through the process of creating an e-commerce website with WordPress

#1 Purchase your domain name

The first step in creating an e-commerce website is purchasing a memorable domain. This can be a challenge given many .com domain names are taken.

Remember if you can’t get the top level domain for your country or the .com, there are many other top level domains that might be just as suitable. A good example is .co which has become very popular. Search for available domains here.

#2 Choose the right Hosting

Website hosting is typically the last thing new site owners think about.
Most people opt for the $5 a month hosting packages, not realising that their websites all sit on shared hosting with many thousands of sites.

When something goes wrong, as it inevitably does, then you may not get the attention you deserve.

Shared hosting can also be low performing regarding site speed. Slow web page load times are a Google ranking factor, not to mention the impact that page load times have on the user experience. (This isn’t true if you use a quality shared hosting provider like ireckonhosting.com).

A good analogy is to compare your website hosting to the rent that you pay for your office space.

You would never think of scrimping and fighting to pay a pittance for your rent. So why do it for your hosting, when the cost of getting decent quality, secure hosting is not much more than a cup of coffee a week.

Consider your space requirements. Make sure the hosting choices you are considering can run the software you are using. Check out real reviews of their performance and support and then make an educated decision, not based on “Who is the cheapest of all.”

#3 Install and Configure WordPress

There are two ways to install WordPress CMS.

(a) Installation using the host’s Installer

Many hosting companies out there usually have their own installer via their control panel, and others now automatically install it for you if you choose that option. You simply choose WordPress and it will automatically install itself in minutes!

(b) Manual Installation

You can download the WordPress files from https://wordpress.org/download/ for free.

To manually install WordPress you will need to use an FTP file management platform like Filezilla.

  • The steps are fairly simple:
  • Download and Extract WordPress
  • Create the database and user
  • Setup Wp-config.php
  • Upload files via FTP
  • Run and Finish the Install Script.

Wordpress Install

You can view the full install instruction at https://codex.wordpress.org/Installing_WordPress.

#4 Purchase a Woocommerce theme or invest in a custom design

If budget is a constraint, you can find a Woocommerce compatible WordPress theme for your site..

There are free ones available, but the better designs cost anywhere from USD$50 to USD$100 and can be purchased from many online marketplaces. The most popular of which is Themeforest.

If you are an established or more experience business person, then your needs may require a custom WordPress design to suit your brand.

Custom designs can cost anywhere from $1,000 to many thousands of dollars. The process of creating a custom design can be challenging but using a reputable design team (or individual) will help solve most issues..

It’s critical that you are aware that regardless of how a theme design looks, it’s important to try to find one that is well coded, secure, and quick to load. Some theme designers try to cram every bit of functionality into a theme to sell it in the marketplace, not realising that many of these so-called enhancements can result in a bloated, slow loading website.

#5 Install and Configure WooCommece

Now that WordPress is installed you need to add e-commerce functionality by installing WooCommerce.

WooCommerce is Free to download at https://www.woothemes.com/woocommerce/download/,  but the addons from its developers Woothemes and third party developers usually come with a reasonable price tag.

You can also install Woocommerce directly from the Add Plugins screen within WordPress:


Once you have installed WooCommerce you will need to:

  • Add your products
  • Configure Payment options
  • Configure Shipping Options
  • Configure Emails
  • Configure Currency
  • Configure Localisation

Woothemes has a comprehensive getting started guide here


Now you are ready to start promoting and selling products on your website.

Wordpress Tips and Tricks

Your Annual Plugin Detox and New Years Resolutions for 2016

It’s that time of year, when all things are new again, when magically you remember you have a chance to reset the clock and start with fresh resolve.

We know of course that the resolve, many people have for their resolutions, weakens within weeks and habits formed over previous years storm back to take control.

Your different though and we know you want to make 2016 even better. Your website needs it’s annual cleanse, purge, detox and reset just like your body.

Much of this is true for a website using any CMS but I want to focus in on the nasty, prolific fatty habit so many of you have with your WordPress sites.

Wordpress plugin healthYou know you can’t help it, it sneaks up on you when you think you are going to stay true to the cause, but there is that blog post mentioning that really neat new plugin and it sounds so delicious and so tasty.

So you take a bite. Oh god, now you’re all in. It’s installed, you activate it, and nothing appears to have broken.

You smirk, knowing no one knows (yet), you haven’t told your developer, your host, pfftt they don’t care (for now) it’s just one plugin. How much harm can it do.

Time rolls on your site chugs along, occasionally it feels a bit heavy, slower than maybe it should be, but generally it turns up every day and fulfills its role.

Then you get that call. The developer has seen it, and wants to know what its for. You agree it’s probably not needed, you just wanted to try it and so you/ they deactivate it.

It still sits there in the bowels of your site, clogging up your plugin screen, needing copious updates (hopefully) never doing anything much.

Along side it are all the active plugins, that supposedly you need, your site needs. Weighing it down, bloating it, making it run a little slower (maybe).

But we have a chance to detox now. You can do it. You know you can.

It’s a New Year. Get off your old sweet habit, find out if you really need that plugin. Does it improve your business, has it even been updated, is it’s code worthy of your fine body (oops) I mean website.

It’s time for a cleanse. Yes it can be hard. You know you have to think of the end results.


Well it isn’t true entirely that the volume of plugins you install necessarily harms your site. You can consume many wordpress plugins without too much noticeable performance problems, however sometimes what it says on the box isn’t necessarily accurate for what’s inside.

Note all plugins are equal. Some are written extremely well and only use memory and other resources when they need to. The nasties they look good, they have real visual appeal but inside they can be hogs that pollute your system and make it run terribly and they are stuck in there until you get treatment.

A well performing site only uses what it needs to, to get the job done, and ideally it uses the bests options in doing so. That’s hard for you to know on the service so let’s make sure you do a little New Years cleanse and see if it doesn’t help your functioning.

Wordpress plugin mess

Your WordPress Website Plugin Detox Diet

Go through the steps and make sure you speak to your wordpress physician (dev team) first:

  • Take a backup
  • Start slowly (don’t over do it early on) you never can be sure if you actually need that wordpress plugin
  • Deactivate first.
  • Log out of your site each time and look at it without admin privileges (just to be sure)
  • If nothing breaks and no noticeable  problems arise, remove it.
  • Rinse and repeat.

Be careful though, if you delete something you aren’t sure of and key information is lost you will need to get a wordpress surgeon to restore the site and that can be painful some times.

And of course if you don’t feel you have the muscle to do this yourself call in a professional team (like us) to do the cleanse for you!

Diversicare Brisbane Wordpress Website Design

Diversicare’s new WordPress Design

We recently released a new site for Diversicare which was a remodel and a restructure of their older wordpress site.

Diversicare is a Brisbane based Service provider that care for people from many origins and specialise in cultural and language understanding. It’s a great service and their old site was suffering from fatigue and information overload.

When restructuring a site, analysing the current content and information delivery needs is highly important as is understanding the users / groups for this content.  An important part of our role was helping to clarify the two main segmentations that make up Diversicare’s audience and helping drive those users to the right content easily.

Starting first with a content and user audit and working through the design phases the new site was launched late in 2015 and has a strong visual message with much less clutter and a simpler pathway to follow for users many of whom english is their second language and who may also be elderly.

Using our custom theme and some key framework elements to allow Diversicare staff to control a strong design layout in WordPress without much of the typical page builder plugin bloat and speed issues, means they can restructure and layout pages easily, edit and maintain content and keep the site up to date.

After training and delivery of the final product here is what they had to say:

“Thanks Darryl I am enjoying it being live and so far updates to the website have been pretty straight forward to manage. Thanks again for all your  help in putting it together and look forward to working with your team in keeping it up to date.”

You can view their site: www.diversicare.com.au


Wordpress Site Costs Australia

What should a WordPress website cost?

It’s a great question. Of course the question itself comes pre-loaded with expectations. For many in asking this question they are looking at the way to figure out the lowest possible cost for a new / updated WordPress website.

For people who are actually serious about their business and aren’t in bootstrap mode that’s probably not a valid question or end result. Smart business people should probably be thinking more along the lines of what am I going to get, or what result might I be getting for the costs?

While the actual cost is highly relevant and everyone should want the best possible deal in doing any purchasing there is more involved than just how can I get a low cost theme for my site.

Last week I came across a great article by Tomaz Zaman on Codeable. It discusses the truth behind what a site really costs and resonates with some previous articles (content) I have produced.

Tomaz specifically addresses it for a WordPress website but the theory / reasoning behind his feelings is true for almost any method of building a website.

The fundamentals don’t change, just because the tools might have cheaper options.

Browsing sites across the web you can easily almost pick the theme many developers / freelancers are using. In fact many businesses are starting to meld into minor variations of themes picked up off the shelf. It’s very noticeable.

Themes can and do make sense in many ways, but there is always a catch.

Make sure that catch isn’t a shoddy site, a vanilla message that looks just like everyone else’s or just something that doesn’t grow and improve your business.

Here’s Tomaz’s article: How much does a wordpress website really cost?

And here is my previous articles in related areas:



Genesis Aquatics WordPress Conversion

For many website owners they can have a site built in an older Content Management System, hand coded html, or in a system they are just not very happy with.

In the case of the Genesis Aquatic Centre in Birsbane’s Northern Suburbs they had a site for the Swim Club which they quite liked but didn’t like the CSM and the theme wasn’t as consistent as they would like.

As a long term Ireckon customer for the main school, they asked us to convert the site into WordPress and update it so that it could continue to support the Swim Club and stay up to date.

With our WordPress light weight framework choices and theme options we were able to easily port the old site style across in to a new WordPress site, choose plugins to help provide similar functionality, customise areas that needed it and then quickly hand it back over for them to self manage the site.

Click to view this WordPress Site.