Is that process a great Customer Experience?

It’s common to find frustrating processes or systems when dealing with businesses, but what if that process was actively designed to be ‘clever  for you’ but you didn’t see it that way?

One of the challenges of designing a customer experience is stepping out of your mind or the ‘org-mind’ (the conditioned way of thinking from within your organisation).

we need a better process

We want to create better customer experiences through the many touch points and interactions our business has with its customers, but we also have our objectives or ideas which we believe will provide our customer with a great experience.

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Quality Content Conversions

Is Your Website Content Doing Its Job?

Making sure your website content is in order is important not only for SEO purposes but also for helping convert visitors on your website into leads or sales.

In our Ultimate Website Planning Guide chapter on Content is King we talk about the importance of planning and creating quality content.

To help you get your website content in order, we have put together a website content checklist for you to work through.

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New Release: The Complete Guide to Website Planning

Building a website has become an easy thing to do, or so we are led to believe.

In truth, it has, there are tools, content management systems, themes and guides everywhere that allow us to produce websites and content faster and with better quality that ever before.

Not all websites turn out to be the Business Asset they were intended to be, though.

Why is that?

My view has always been that it’s because of a lack of quality planning.

Most people approach their new web project like they do with getting fit.

They head to the gym or out the door for a run to ‘make a start‘.

As long as that’s followed up with sensible planning followed by consistent action, then they have a pretty good chance of achieving their goals.

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wordpress security

WordPress Security – How to avoid getting hacked

Once a new way of exploiting or hacking WordPress is discovered, hackers are quick to scale up their activities across the many WordPress sites that might not yet have taken measures to address that weakness.

Why do people hack WordPress websites?

Sites are hacked for a variety of reasons. Besides the obvious reason of causing wilful damage, WordPress is often hacked by spammers looking to use your site to help them rank spammy pages in Google.

This is done by injecting links into your site, linking back to spammy pages.

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Wordpress Design Experts

The Why and How of WordPress for Business Websites

WordPress is the most popular website building tool in the world. It is also the most popular blogging platform.

It’s the tool of choice for some of the most prestigious companies around the globe, including The New Yorker, BBC America, Sony Music, and BestBuy, to name just a handful.

If WordPress is robust enough for these mega-businesses, then it’s powerful enough to handle your web publishing needs, as well as being the right platform on which to publish your marketing or blogging content.

If you already have a working website, built on an older Content Management System, when the time is right, you should consider migrating to WordPress.

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