A complete makeover for Donna Hay

16Oct08

Australia’s leading food editor and best selling cookbook author, Donna Hay, has relaunched her website, donnahay.com.au, after undergoing a complete website makeover by ireckon.

The new site has been designed to incorporate all divisions of the brand – stylishly and beautifully. With gorgeous photo imagery used to not only show off the delicious recipes, but also to showcase style ideas, the ability to view a selection of pages from the latest magazine issues, preview her great range of cook books, and soon, be able to purchase online not only the books, but homewares as well, the new site succeeds in bringing together all elements of the brand.

Ireckon has built-in a range of both ireckon products and custom tools to help power the new site. A content management system allows staff at Donna Hay to change or add content to the site; Ireckon Post, our e-newsletter tool, allows visitors to sign up and receive the Donna Hay Magazine monthly newsletter, filled with gossip, latest happenings from the Donna Hay Magazine headquarters, helpful kitchen advice and a little bit of luxury; Ireckon Shop allows Donna Hay to display and manage her great range of products; and a custom recipe database allows people to search for their favourite recipe by season, occasion, or keyword.

The result is a website that not only looks great, but is also jam packed with wonderful recipes, helpful tips and information for the visitor. Visit the redesigned website of donnahay.com.au today, sign up to the newsletter and start cooking some delicious recipes found on the site.

Features

• Web site Design
• Ireckon Post (Email Marketing)
• Content Management System
• Ireckon Shop (Shopping Catalogue and E-Commerce System)
• Web site Hosting
• Custom Tools and Apps
• Search Engine Optimisation