New Website Design and E-Newsletter for Oaklands Stud
02Feb07
Oaklands Stud is situated in the Darling Downs and has long been regarded as a leader in the thoroughbred industry. The business encompasses all facets of the breeding and racing business, except for horse breaking.
Ireckon a referral from one of our clients sent Oaklands Stud’s PR agency to us, who were engaged to modernize Oaklands Stud’s marketing, both online and offline. Oaklands Stud’s previous online offering was with an application that did not make it easy to make any changes to the website.
Careful planning of the features required and look desired, together with the perusal of other international studs’ online offerings resulted in a modernized website offering many interactive features, such as the ability for prospective customers to match their mares with Oaklands Stud’s stallions. Visitors can also view videos of the stallions, read information or look at photos.
Oaklands Stud is able to update content on their website effortlessly using ireckon’s Mini Content Management System (CMS). ireckon Mini CMS is easy to use and allows Oaklands Stud to update their news section, upcoming events, features and online nomination form.
Visitors to the website can also sign up for the Oaklands Stud newsletter. Oaklands Stud subscribe to ireckon Post, one of the easiest to use e-newsletter tools available, offering custom built template design. Ireckon we designed Oaklands Stud a newsletter template that reflects their corporate brand.
As well as providing our website design service, monthly subscription to ireckon Post and monthly rental of ireckon Mini CMS, ireckon we are also providing hosting services for Oaklands Stud.
The new website is already proving its worth with new business generated within the first 48 hours of being launched.
The PR agency have been so happy with ireckon’s work they have already engaged us to do a new website for another equine business.
Visit Oaklands Stud new website and see where that next winner might be coming from!
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