This is post #3 in "The Black Hat Series" – a series of blog posts aimed at educating website owners about the promise and pitfalls of Black Hat SEO strategies and techniques. The last post in this series described some of the implications (i.e. penalties) of using optimisation strategies which contravene search engine guidelines. This [...]
Forms: The Good the Bad and The Ugly
From a simple contact form to a detailed profile series or checkout process. Forms are one of the most important elements of your website. A bad form can lead to poor conversion rates, frustrated users and the loss of customers. A good form however can make what we call “Raving Fans” out of your customers. [...]
Designing Web Success – Intentional or accidental
A question that has been top of mind for quite some time (I can take a while to let ideas go) is whether you can actually engineer large scale success on the web or not. One of my recent blog posts on my blog site covers this – click to read.
