This is the 1st in The Black Hat Series of blog posts – which was inspired by my realisation that businesses are increasingly being caught out and penalised for using "spammy" techniques to try and optimise and raise the profile of their websites. I acknowledge that some of these implementations are certainly intentional attempts to [...]
Challenges with Flash
When starting a new project, it can often be daunting. I know, if I don't know how to fulfill every aspect of the task first up, then I start to feel uneasy. I have currently been working on a Flash project that has definitely given me a challenge. Flash allows you to do such a [...]
Secrets and Superman
I recently came across a web development company offering a FREE CD (normally worth around $100) that would unveil the Secrets to a Successful Website. Given that I work in the industry, come from a marketing background and am generally inquisitive – I had to find out what these secrets were. I ordered my CD. [...]
The potential costs of SEO Ignorance
I recently attended a world class Search Marketing conference in Sydney and was very fortunate to have the opportunity to meet up with some of the international "stars" of Search Engine Marketing. People like Danny Sullivan, Rand Fishkin and Gord Hotchkiss – along with some of the "influencers" in the industry from Google and Microsoft. [...]
Great looking logo, Great looking site.
So you've got the brief for what sounds like a really cool website. You immediately start conceptualising how the design will look and how you will bring the whole brief together into a internationally recognised, award winning website, very exciting stuff! You open the supplied logo to get a feel for their branding and…it looks [...]
